“Our job is to record, each in his own way, this world of light and shadow and time that will never come again exactly as it is today.”

Edward Abbey 1927-1989


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About Me

About Me

Eyjolfur Mar Thoroddsen (Ao Thor) is a very versatile artist. Having been in the industry for nearly 20 years with extensive experience as a freelance photographer on advertising and fashion, he found his passion in wedding and landscape photography. Whether it is by by guiding photography tours and workshops in Iceland, where he calls home, or taking engagement and wedding photography, he takes pride of being able to share his passion and expertise with people. As his homeland becomes increasingly popular amongst tourists and photographers, he is focusing more on his company Photography Guide ( which specialises in tailor-making photography tour and workshops for both professionals and amateurs, and also is taking an important role in bespoke private tour company Arctic Advanced ( His solid experience in production and in-depth local knowledge of the elements in Iceland makes him one of the best hybrids for the job. Ao has been involved in numerous productions in both Iceland and abroad. He has worked with the most notable production companies in Iceland like Saga Film, Pecasus, Republik and Comrade Film, collaborating with directors and productions team from all over the world.

Prior to moving back to Iceland in 2010, Ao studied at the renowned Art Institute of Ft. Lauderdale. With dedication Ao graduated with The Highest Honor in 2002, specialising in product advertising. While he was still in school Ao already started working with the top photographers in Florida, shooting fashion, portraiture, wedding, architecture and advertising photography. This continues after graduation. Ao has worked for various magazines and newspapers such as the Miami Herald, Sun Sentinel, Miami Salsa, Maxim Magazine and several other publishers in USA and Europe. Ao‘s passion for the art of photography has also led him to hold shows in USA and Iceland. One of them being the Crystals of Ice, which was shown during Art Basel Miami Beach. It was one of the most important art shows in the US.